Fire Once per Page vs Once per Event vs Unlimited in Google Tag Manager

If you open any tag in Google Tag Manager and click Advanced Settings, you will see a bunch of options. One of them is Tag Firing Options drop-down. Thanks to this field, you can configure how many times will your tag fire: Once per Event, Once per Page, Unlimited. While some of these options might sound obvious, […]

Julius Fedorovicius

In Google Tag Manager Tips

16 Ways to Reduce Direct Traffic in Google Analytics

Updated: July 24th, 2020. Direct traffic in Google Analytics is often misunderstood. If you think that direct traffic is the one that enters your website’s address in the address bar or accesses it via bookmarks, I have some bad news. In reality, that is just a fraction of what direct traffic really is. The first reason […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Google Tag Manager Custom Event Trigger Explained

Updated: July 18th, 2020. I have to be honest with you. I’ve tried hard to come up with some interesting and intriguing introduction for this blog post and I guess I failed. But this does not mean that Custom Event Trigger is a boring and rarely used concept. Actually, this can’t be farther from the truth. […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager vs Google Analytics: What’s the difference?

Updated: July 16th, 2020. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what is Google Tag Manager? What’s the difference between Google Analytics events and GTM events? And nowadays I actually […]

Julius Fedorovicius

In Google Analytics Tips Google Tag Manager Tips

Use GA Standard Ecommerce Data in Facebook Pixel with GTM

In 2019, Simo Ahava has posted a guide on how to reuse the Google Analytics Enhanced Ecommerce data in Facebook Pixel. While Enhanced Ecommerce is definitely a recommended solution to track sales with GA, there are still quite many projects that use its primitive predecessor, Standard Ecommerce. In case you did not know, Standard Ecommerce […]

Julius Fedorovicius

In Google Tag Manager Tips

Auto-Event Variable In GTM: Upgrade Your Web Analytics With 2 Simple But Powerful Examples

Updated: July 8th, 2020. Google Tag Manager offers a lot of awesome features when it comes to website tracking. If you have already tried using GTM for more than basic Google Analytics pageview tracking, you have probably seen the list of 15+ variable types. That’s a pretty decent list, huh? I bet it raises more questions than answers – […]

Julius Fedorovicius

In Google Tag Manager Tips

Best Ways to Learn Google Tag Manager

Updated: July 1st, 2020. Google Tag Manager is a very handy tool that helps you manage marketing tags (a.k.a. tracking codes) in one place and deploy them (usually) without the developer’s help. If you consider yourself a beginner, you’re probably wondering where to start? What’s the best way to learn Google Tag Manager? If you’re an […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager Form Tracking: 7 Ways To Reach Your Goal

Updated: June 1st, 2020. While talking with marketers, I noticed that one of the most popular topics among them is form tracking. Unfortunately, in some cases form tracking might become a real pain in the butt (especially if a marketer has no clue what CSS or HTML is). But do not fear because in this blog post I’ll show you 7 Google […]

Julius Fedorovicius

In Form Tracking Google Tag Manager Tips

Cross-domain Tracking in Unbounce Landing Pages

Recently, I had a task to work on an Unbounce landing page, and to make things a little more complicated, visitors were redirected to another domain’s Thank You page after successful form submission. If you want to properly track such form submissions with Google Analytics, you need to implement Cross-domain tracking. However, not everything was straightforward […]

Julius Fedorovicius

In Uncategorized

Announcing: Analytics Mania YouTube Channel

I’ll be quick. Since the very beginning of Analytics Mania, all of my content (except the courses) was text + images. Some people like this format but others prefer videos. So this got me thinking – maybe it’s time to try something new? Eventually, this became a decision to start a YouTube channel. Both mediums […]

Julius Fedorovicius

In Uncategorized

Page 5 of 21«‹3 456 7 ›»