How to Install Meta Pixel with Google Tag Manager (Facebook Pixel)

Updated: August 12th, 2026 Note: Facebook has rebranded itself to Meta, but many of its websites’ resources remain branded as Facebook resources. For this reason, we will use both names (Facebook pixel and Meta pixel) interchangeably. If you use paid advertising to acquire new traffic, you are probably already running Facebook ads. However, if you […]
Julius Fedorovicius
In Google Tag Manager Tips

Quick Guide: dataLayer.push with examples

Updated: August 11th, 2026. This quick guide was born after getting multiple questions from Google Tag Manager beginners/intermediate users: when should I use dataLayer.push() and when Data Layer declaration (dataLayer = [{}])?  The reason why this question was raised at all is that Google Tag Manager’s official documentation used to be a bit misleading in some […]
Julius Fedorovicius
In Google Tag Manager Tips

What is Google Data Manager?

For years, if you wanted to send your data into Google Ads, you had a bunch of ways to do it. Customer Match over here, offline conversion import over there, enhanced conversions somewhere else again. Each one with its own setup, its own format, and its own little headaches. And what happened in practice? Most […]
Julius Fedorovicius
In Google Tag Manager Tips

How to create and manage workspaces in Google Tag Manager?

If you are trying to organize workspaces in Google Tag Manager and recently (in 2026) logged into your account to spin up a new project, you might have noticed something strange. The workspace picker on the left sidebar is completely missing. Don’t panic, your container isn’t broken, and your workspaces haven’t vanished into thin air. […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to UTM Parameters in Google Analytics 4

Updated: June 9th, 2026 UTM parameters are short text codes you add to a URL to track the performance of marketing campaigns in Google Analytics 4. By tagging your links with parameters for source, medium, and campaign, you can accurately measure which emails, social media posts, or ads are most effective at driving traffic and […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Acquisition Reports in Google Analytics 4

Updated: June 9th, 2026 One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be confusing compared to the previous version, Universal Analytics. That’s why I decided to publish this blog […]
Julius Fedorovicius
In Google Analytics Tips

How to track and report AI traffic in Google Analytics 4?

Updated: May 12th, 2026. Google Analytics’ standard reports often categorize visitors coming from AI platforms like ChatGPT or Gemini as general referral traffic. This makes it difficult to understand the true impact these tools have on your website. As AI tools increasingly act as a new discovery layer, similar to search engines and social platforms, […]
Julius Fedorovicius
In Google Analytics Tips