How to Install Google Tag Manager on your Website

Updated: October 13th, 2025 Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways to install Google Tag Manager on a website, highlighting the pros and cons of each option. If you haven’t done this, […]
Julius Fedorovicius
In Google Tag Manager Tips

Unassigned in Google Analytics 4 (and how to fix it)

Updated: October 13th, 2025 You open the Traffic Acquisition reports in Google Analytics 4 and see a mysterious Unassigned. In Google Analytics 4, “Unassigned” is the default channel group for traffic that GA4 cannot categorize into any of its other predefined channels, like “Organic Search” or “Paid Social.” This often happens when the source, medium, or […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Gateway: What is it, and How to Configure it

Updated: October 10th, 2025 You’ve probably heard about the growing concerns about how increasing privacy restrictions and blockers make it harder to collect accurate analytics data. Google has given us the tools to deal with this, like server-side tagging and Google Tag Gateway. In this article, we’ll explore Google Tag Gateway: what it is, how […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Clicks with Google Analytics 4 (2 Options)

Updated: October 10th, 2025 If you are starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. Your website has many clickable elements, and you want to understand how website visitors interact with them. In this blog post, we will look at […]
Julius Fedorovicius
In Google Analytics Tips

Not set in Google Analytics 4. How to fix it?

Updated: October 10th, 2025 In Google Analytics 4, (not set) is a placeholder that appears in your reports when GA4 has not received any information for a specific dimension. For example, if you are analyzing website data, any app-related dimensions like App store will naturally show as (not set) because they don’t apply. On the […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Click Tracking with GA4

Updated: October 10th, 2025  As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do not fully […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to UTM Parameters in Google Analytics 4

Updated: October 9th, 2025 UTM parameters are short text codes you add to a URL to track the performance of marketing campaigns in Google Analytics 4. By tagging your links with parameters for source, medium, and campaign, you can accurately measure which emails, social media posts, or ads are most effective at driving traffic and […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: October 9th, 2025 When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything is an event (from pageview to purchase). There are so many things to know about all of this that eventually, everything materialized into a blog post and a video tutorial. Today, I will show how […]
Julius Fedorovicius
In Google Analytics Tips