How to Customize Reports in Google Analytics 4

Google Analytics 4 has far fewer built-in reports than its predecessor (Universal Analytics). However, you can customize and adapt the reports according to your needs. The customization process is not perfect (I will talk about that, too), but it can still cover many use cases. In this tutorial, I will show you how to customize […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Best Practices

Once you have installed Google Analytics 4 on your site, there are many capabilities that you can take advantage of to understand user behavior better and find data-driven insights. The better equipped you are with analytics, the more leverage you will have to drive growth and innovation. This can start with how effective you are […]
Julius Fedorovicius
In Google Analytics Tips

non_personalized_ads=0 in Google Analytics 4

Updated: May 7th, 2025 While working with Google Analytics 4 Debugview, you probably noticed a mysterious parameter called non_personalized_ads (containing a value of 0 or 1). What is it? How does it work? I decided to run some tests and see what affects it. The results became a blog post you’re currently reading. Without further […]
Julius Fedorovicius
In Google Analytics Tips

Thresholding applied in Google Analytics 4. What does it mean?

Updated: September 7th, 2025 Here’s something that you might often face in Google Analytics 4. You open a report and see an orange exclamation mark at the top of the report. You click it and see this warning: “Google Analytics has applied thresholding to one or more cards in this report and will only display […]
Julius Fedorovicius
In Google Analytics Tips

How to extract part of the URL path with Google Tag Manager

Updated: May 6th, 2025 This blog post might sound similar to the one that I’ve recently published, How to extract a query parameter of the URL, but this time a bit different issue is solved. In that blog post, I was working with query parameters. For example, I was able to fetch the value of productId […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track Events with Google Tag (gtag.js)

Updated: May 6th, 2025 If you have installed GA4 on your site WITHOUT using Google Tag Manager, you’re probably dealing with gtag.js (aka Google Tag). Google Tag serves as a native tracking code library used by platforms like GA4 or Google Ads. If you’re considering implementing event tracking on your site, you’ve likely encountered a […]
Julius Fedorovicius
In Google Analytics Tips

Auto-Event Variable In GTM: 2 Simple But Powerful Examples

Updated: May 6th, 2025 Google Tag Manager offers a lot of excellent features when it comes to website tracking. If you have already tried using GTM for more than basic Google Analytics pageview tracking, you have probably seen the list of 15+ variable types. That’s a pretty decent list, huh? I bet it raises more questions […]
Julius Fedorovicius
In Google Tag Manager Tips

JavaScript Variable in Google Tag Manager: Quick Guide

Updated: May 6th, 2025 If you have ever tried to find more information about the JavaScript variable in Google Tag Manager, here’s what you’ve probably seen: 1 paragraph in Google’s official documentation, and a bit more in Simo Ahava’s guide. But in general, not much. So I decided to dig deeper and give you a bit […]
Julius Fedorovicius
In Google Tag Manager Tips