Google Tag Manager event tracking – The Guide

Updated: October 28th, 2025 Before we continue, I want to give a quick disclaimer. Even though the main focus of this article is on Google Tag Manager event tracking, Google Analytics 4 (GA4) will also play a very important role. GA4 presents a new way to look at data, mainly how we visualize events. You […]
Julius Fedorovicius
In Google Tag Manager Tips

Microsoft Consent Mode. How to Configure it?

Updated: October 28th, 2025 This article was written by Rick Beijen, who was kind to share his tips with Analytics Mania’s readers If you are using Microsoft Ads (also known as Bing ads), you are now required to implement Microsoft Consent Mode. If you haven’t implemented Microsoft consent mode already and are in the required […]
Rick Beijen
In Google Tag Manager Tips

DebugView in Google Analytics 4 not working? Here are 18 solutions.

Updated: October 28th, 2025 DebugView is a great feature in Google Analytics 4 and is a solid improvement compared to GA3 (Universal Analytics). It allows you to debug incoming data at a very granular level. However, sometimes it just does not work. And that’s probably the exact reason why you are on this page. By saying […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Real-time Reports Not Working? Here’s How To Fix It

Updated: October 28th, 2025  Here’s a situation. You have just set up Google Analytics tracking, opened GA Real-time reports, and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax. You’re not alone. To save you (and others) some time, I’ve compiled a list of the most common mistakes in why Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Track QR Codes with Google Analytics 4

Updated: October 23rd, 2025 If your business runs printed or billboard ads, you can still measure their impact on your website traffic. That can be done with the help of QR codes. Someone sees your ad, scans its QR code, and is redirected to your website/landing page. Here, Google Analytics 4 joins the game and […]
Julius Fedorovicius
In Google Analytics Tips

The Magic of Cookies with Google Tag Manager

Updated: October 23rd, 2025 Cookies are a vital aspect of the average user’s internet experience (of course, there are some side effects, too). Still, the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers, too. They retain information that helps better understand users’ browsing behavior, […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Tutorial for Beginners

Updated: October 23rd, 2025 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc. This raises many questions: where to get started? What should be the optimal setup? If you are unsure how to get started, you’ve […]
Julius Fedorovicius
In Google Analytics Tips

Data Layer Variable in GTM: What, Why, and Where?

Updated: October 23rd, 2025 To work with Google Tag Manager, you need to know three key concepts: tags, triggers, and variables. But, as you dive deeper, you will come across the fourth one, the Data Layer. Google Tag Manager and Data Layer are frequently found in the same sentence. These concepts work hand in hand […]
Julius Fedorovicius
In Google Tag Manager Tips