How to use Funnel Exploration Report in Google Analytics 4 (GA4)

Updated: December 9th, 2025 The only good funnel reports in older Google Analytics versions were related to Enhanced Ecommerce (I am talking about the Shopping and Checkout behavior). The others wereĀ mediocre at best. With the rise of GA4, Google attempted to fix this issue by providing a Funnel Exploration report. It allows you to build […]
Julius Fedorovicius
In Google Analytics Tips

Content Groups in Google Analytics 4

Updated: December 4th, 2025 Have you ever explored the pages on your site and felt like you could not get the insights you needed because the data was too granular? To better understand your data, it may seem necessary to export your page-level data into another tool and use regular expressions (or another method) to […]
Julius Fedorovicius
In Google Analytics Tips

3 Ways to Pull Data from Data Layer with Google Tag Manager

Updated: December 4th, 2025 The data layer is the foundation on which Google Tag Manager relies heavily. It ensures maximum flexibility, portability, and ease of implementation. In my other blog post, I have explained how it works and how you can get the most out of it. However, not all aspects were covered there. Since […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Audiences (GA4 Audiences) – How to use them?

Updated: December 4th, 2025 When analyzing your data with Google Analytics 4 and comparing different subsets, you have features like segments, audiences, andĀ comparisons. For new GA4 users, this might be confusing because each feature has some similarities but significant differences. In this blog post, we will look closely at Google Analytics 4 audiences: what they […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager and Multiple Domains: How to Configure?

Updated: December 4th, 2025 So, you have probably landed on this article because you are working with multiple domains (e.g., domain1.com and domain2.com) and have some doubts on how to handle Google Tag Manager. Should you use one GTM container on all domains? Or should you use one container per domain? In this guide, I’ll […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Best Practices: 24 Tips

Updated on December 4th, 2025 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances, and the classic ā€œit dependsā€ plays a significant role here). It is also much more convenient to control all your tags […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

How to import Meta ad cost data to Google Analytics 4?

Many advertisers run paid campaigns on Meta platforms like Facebook and Instagram, but one big limitation is that by default, Metaā€™s ad cost data doesnā€™t automatically show up in Google Analytics 4. This makes it harder to calculate ROI or compare Meta performance with other channels. Fortunately, GA4 offers a campaign data import feature that […]
Julius Fedorovicius
In Google Analytics Tips

How to Preserve Ad Click IDs with Server-side Tagging

Updated: November 28th, 2025 With the announcement of iOS 26, Apple announced that it will be expanding Link Tracking Protection. For those who donā€™t know, Link Tracking Protection is by default enabled in Safariā€™s Private Browsing Mode. Itā€™s responsible for removing various tracking parameters from the page URL (e.g., gclid), which makes it difficult to […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Explorations: a Complete Guide

Updated: November 28th, 2025 Google Analytics 4 may not hold its strength in the built-in standard reports that it provides, but it does make up for it with its Explorations feature. Google Analytics 4 explorations allow you to dive deeper into your data to get insights through customizable and interactive reports tailored to your business […]
Julius Fedorovicius
In Google Analytics Tips