Google Analytics 4 Comparisons – How to use them?

Updated: May 6th, 2025 I explained segments and audiences in two of my previous blog posts. Now, let’s look at a third option you can use for your analysis, Google Analytics 4 comparisons. What are they, and when should they be used?   Table of Contents + Hide table of contents + What are comparisons in […]
Julius Fedorovicius
In Google Analytics Tips

No data available in Google Analytics 4? Here are the solutions

Updated: May 5th, 2025 You’ve installed Google Analytics 4 on your website, waited for a while, and still don’t see any data. Understandably, you are frustrated. There are a few different reasons for that. So, if you have been googling for something like “no data available in Google Analytics 4”, you’ve come to the right […]
Julius Fedorovicius
In Google Analytics Tips

User-Scoped Custom Dimensions in Google Analytics 4

If your aim is to get insightful data on visitors to your site, Google Analytics 4 might not offer the best “out of the box” analytics experience. You must customize your data collection to get the most out of GA4. One way to do this is with custom dimensions, which can be event-scoped, item-scoped, and […]
Julius Fedorovicius
In Google Analytics Tips

How to track campaigns in Google Analytics 4

Understanding the effectiveness of your marketing campaigns is important. When you invest time and money into driving traffic to your site, you need to ensure that it’s paying off. If you’re reading this, you may wonder, “What’s a marketing campaign, and can it drive business to my site?” While I won’t go through the details […]
Julius Fedorovicius
In Google Analytics Tips

Tracking Errors with Google Tag Manager: 5 Things to Measure

Updated: May 5th, 2025 You can do many cool things with Google Tag Manager, like track purchases, form submissions, link clicks, etc. All of these are positive actions for the business. But what about negative ones? Errors should also be tracked, as they might provide you with some hidden gems. Identifying where your visitors/customers are […]
Julius Fedorovicius
In Google Tag Manager Tips

Custom metrics in Google Analytics 4

Updated: May 4th, 2025 If you have tried configuring Google Analytics 4, you should already be familiar with custom dimensions. Any custom text parameter that you send to GA4 (and that you want to use in the reports) should be registered as a custom dimension. However, you can also customize your setup by sending custom […]
Julius Fedorovicius
In Google Analytics Tips

How to See Full Page URLs in Google Analytics 4? (2 options)

When you look at the page reports (engagement) reports in Google Analytics 4, the default dimensions are either Page Path or Page Title. But what if you are tracking multiple domains/subdomains in the same property? Then Page Path “/” will mean the homepages of multiple (sub)domains. Not sure what the difference is between Page URL and […]
Julius Fedorovicius
In Google Analytics Tips

What is URL variable in Google Tag Manager?

Updated: May 3rd, 2025 Have you ever been in a situation where you need to extract a part of the URL and turn it into a variable in Google Tag Manager? I have. The most common demand is to transfer so-called query string parameters to GTM. For example, I have a web address https://www.example.com/?product_id=123&category=shoes. Believe […]
Julius Fedorovicius
In Google Tag Manager Tips