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Google Analytics 4 User ID for cross-device tracking: how to configure it

Updated: January 2nd, 2026 Google Analytics 4 has three ways of identifying people who visit your website: User ID, Google Signals, and the device. “Device” basically means 1st party cookies. If a visitor clears cookies or starts using a different device, that will be treated as a new one. Google Signals uses data from people who […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Setup and Install Google Analytics 4 (3 ways)

Updated: January 2nd, 2026 If you want to measure the performance of your website, you must use some web analytics tool. Google Analytics 4 is one of them. It allows you to see the number of sessions, visitors, most popular traffic sources, etc. But to get that, first, you need to install GA4 on a […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Clicks with Google Analytics 4 (2 Options)

Updated: January 2nd, 2026 If you are starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. Your website has many clickable elements, and you want to understand how website visitors interact with them. In this blog post, we will look at […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Segments: The Guide

Updated: January 1st, 2026 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down into your reports to find patterns and identify the most valuable users. In this blog post, I will explain Google […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Click Tracking with GA4

Updated: January 1st, 2026 As a feature, click tracking in Google Tag Manager is the perfect bait for a beginner. It’s fairly easy to get started: read one or two blog posts, maybe watch a video, and done! You can track buttons, menu link clicks, etc. However, I’ve noticed among GTM beginners that they do not fully […]
Julius Fedorovicius
In Google Tag Manager Tips

Debugging Incorrect & Missing Google Analytics 4 Transactions

Updated: December 16th, 2025 The main goal of digital analytics is to measure the success of an organization and provide suggestions on how to improve and drive changes. The definition of success may vary depending on the type of business/organization. Most often, success = revenue. Businesses must be able to measure transactions/ purchases with analytics […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

GTAG vs Google Tag Manager. What is the Difference? What to Choose?

Updated: December 16th, 2025 Google Tag (GTAG) and Google Tag Manager are completely different beasts. But after seeing that people are looking for information about this topic, I have decided to write a blog post (and record a video). In this article, I will compare GTAG vs Google Tag Manager. We will take a look […]
Julius Fedorovicius
In Google Tag Manager Tips

Still Running tags in Google Tag Manager: Here’s how to fix it

Updated: December 16th, 2025 Here’s a problem: you enable Google Tag Manager Preview and Debug mode and see that a certain (or maybe multiple) tags are displayed as “still running”. You refresh the page, but the problem still persists. Why are your tags in Google Tag Manager “Still running”? There are several reasons: You are using […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Signups and Logins with Google Analytics 4 and Google Tag Manager

Updated: December 16th, 2025 If your website or e-commerce store has a login feature (for your visitors/customers), you should definitely measure that. Since the tool of choice on my blog is Google Analytics 4, I’ll show you several options on how to track logins with Google Tag Manager and send them to Google Analytics. Oh, […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Track WP Forms with Google Analytics 4

Updated: December 11th, 2025 If you’ve been struggling with how to track WP forms on your site, you are not alone! While implementing WP forms is supposed to be “easy and powerful,” adding tracking may not always seem as simple. There are two primary ways to track WPForms, depending on how your form behaves upon […]
Julius Fedorovicius
In Form Tracking Google Analytics Tips Google Tag Manager Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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