Google Tag Manager Server-Side Tagging with Stape

Updated: April 20th, 2026 If you’re looking to get more accurate data from your website, setting up server-side tagging with Google Tag Manager is a great place to start. In this article, we’ll walk you through configuring Google Tag Manager server-side tagging with Stape, focusing on sending Google Analytics tags through the server. We’ll also […]
Julius Fedorovicius
In Google Tag Manager Tips

Facebook Conversion Tracking With Google Tag Manager

Updated: March 25th, 2026 If you already use Facebook as a marketing tool, you want to measure results. You have multiple options, including remarketing, Facebook conversion tracking, etc. Everything requires time to implement. Let’s say you email the developer; completing the task takes weeks. With the help of Google Tag Manager, you can speed up […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Calendly with Google Tag Manager and GA4

Updated: March 13th, 2026 If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments, and you would like to see that data in your analytics (e.g., Google Analytics 4). If my guess was correct, you have come to the right […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Tutorial for Beginners

Updated: March 3rd, 2026 Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a newly created form? Consider it done—all thanks to GTM. Google Tag Manager is a free tool that allows you to manage and deploy marketing and analytics […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

How to Set Up Google Tag Manager Server-side Tagging with Cloud Run

Updated: February 24th, 2026. Note: This tutorial shows how to use Google Cloud Platform as your hosting provider. If you are looking for a tutorial using Stape.io, take a look here. When Google launched the public beta of server-side Google Tag Manager (SGTM) on August 12, 2020, the audience split into several groups. Some people […]
Julius Fedorovicius
In Google Tag Manager Tips

session_start event is missing in GA4? Here are the reasons and solutions

Updated: February 19th, 2026 If you have read my blog post about unassigned traffic in Google Analytics 4, you probably remember one of the reasons why it happens. It’s because the session_start event is missing. But I didn’t provide more detail on that because, well, “it just happens sometimes for no good reason”. Anyway, recently I […]
Julius Fedorovicius
In Google Analytics Tips

How to view Social Media Traffic in Google Analytics 4?

Social media can play a big role in driving traffic and conversions, but that value isn’t always obvious in GA4 without a little setup. When your social media data is organized correctly, you can easily compare organic versus paid performance, see which platforms are actually pulling their weight, and clearly demonstrate social ROI. In this […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 cross-domain tracking not working? Here are the fixes

Updated: February 11th, 2026 Cross-domain tracking in GA4 is a built-in workaround that allows you to send user information from one domain to another, preserving session data across domains. This makes sure that the same user is consistently tracked across multiple websites, enabling more accurate and unified analytics. If you’re reading this article, chances are […]
Julius Fedorovicius
In Google Analytics Tips

21 Most common Google Tag Manager mistakes

Updated: February 11th, 2026 If you’re reading this article, you’ve probably been in this situation: you open Google Tag Manager, set up your tags, triggers, and variables correctly (at least you thought so), and then it doesn’t work (or doesn’t work how you expected)! You even retraced every line in that 12-step tutorial, but still […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Exclude a Country from Google Analytics 4 (6 ways)

Updated: February 11th, 2026 This tutorial will show you multiple ways to exclude a country from Google Analytics 4 reports. Why? Maybe you want to exclude countries where you don’t have any marketing campaigns or business operations to reduce the amount of data being processed. Whatever your reasons, if excluding countries is what you’re interested […]
Julius Fedorovicius
In Google Analytics Tips