This recipe tracks interactions of Zopim Chat (currently Zendesk Chat) widget (which is embedded on a website) and sends events to Google Analytics. Interactions tracked:
- Chat started.
- Chat ended.
For a more comprehensive explanation of how it works, read this guide.
Attention! Make sure that cHTML – Zopim Listener tag is fired AFTER the main Zopim widget script is loaded, otherwise tracking will not work.
INSTRUCTIONS
- Download Container File
Download the container JSON file (right-click on the link and click “Save Link As” or “Save Target As” to save the JSON file to your computer). - Import JSON File into GTM
Log into your own Google Tag Manager container and head to the Admin section of the site. Under Container options, select Import Container. Read this blog post for more details about importing a container file. - Update With Your Own Google Analytics Tracking ID
Update or create a new Constant Variable named {{YOUR_GA_TRACKING_ID}} with your Google Analytics Tracking ID (a.k.a. UA Number). I’d recommend using Google Analytics Settings variable instead. Read this guide how to properly change Tracking ID in the imported container. - Preview & Publish
Use the Preview options to test this container on your own site. Try testing each of the events to make sure they’re working properly. If everything looks good, go ahead and publish!