Major Google Tag Manager Update: Optimized Tagging Experience

If you opened Google Tag Manager recently, you might have noticed a new Settings section, a diagram of your Google tags, and an invitation to optimize your container. There are also changes to the tag types you use for Google Analytics and Google Ads. In a nutshell, Google is bringing Google tag and Google Tag […]
Julius Fedorovicius
In Google Tag Manager Tips

“_Tagging Activity Tag” in Google Tag Manager Preview Mode

If you have opened Google Tag Manager’s Preview mode and see a weird “Unknown tag” saying something like “_Tagging Activity Tag 752 Named Tagging Activity 742”, you’ve come to the right place. In this quick guide, I will explain what it is. Long story short: nothing is broken in your container; it works fine. Based […]
Julius Fedorovicius
In Google Tag Manager Tips

Where to Find Video Engagement Data in Google Analytics 4?

Updated: October 12th, 2026 Google Analytics 4 is capable of tracking additional events, not just page views. This is all possible thanks to Enhanced Measurement. But finding that data in GA4 reports is trickier than you might think. In this article, I will explain where to find video engagement data in Google Analytics 4. Note: if […]
Julius Fedorovicius
In Google Analytics Tips

No data available in Google Analytics 4? Here are the solutions

Updated: October 12th, 2026 You’ve installed Google Analytics 4 on your website, waited for a while, and still don’t see any data. Understandably, you are frustrated. There are a few different reasons for that. It typically indicates one of three issues: a tracking code installation error, a configuration delay, or data filtering settings. So, if […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 cross-domain tracking not working? Here are the fixes

Updated: October 12th, 2026 Cross-domain tracking in GA4 is a built-in workaround that allows you to send user information from one domain to another, preserving session data across domains. This makes sure that the same user is consistently tracked across multiple websites, enabling more accurate and unified analytics. If you’re reading this article, chances are […]
Julius Fedorovicius
In Google Analytics Tips

Content Groups in Google Analytics 4

Updated: October 12th, 2026 Have you ever explored the pages on your site and felt like you could not get the insights you needed because the data was too granular? To better understand your data, it may seem necessary to export your page-level data into another tool and use regular expressions (or another method) to […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Preview Mode Not Working? 26 Ways To Fix It.

Updated: October 12th, 2026 Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there at least once. You click the ‘Preview’ button, but the debug panel doesn’t work on your site, shows ‘Not Connected’, or maybe it connects but doesn’t update when you navigate pages. It’s a common headache! Usually, the […]
Julius Fedorovicius
In Google Tag Manager Tips

How to view Social Media Traffic in Google Analytics 4?

Updated: October 12th, 2026 Social media can play a big role in driving traffic and conversions, but that value isn’t always obvious in GA4 without a little setup. When your social media data is organized correctly, you can easily compare organic versus paid performance, see which platforms are actually pulling their weight, and clearly demonstrate […]
Julius Fedorovicius
In Google Analytics Tips

Complete Google Tag Manager Data Layer Tutorial

Updated: October 12th, 2026 Data Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, no tags would be fired. It keeps your tag management running properly and is the key to unlocking Google Tag […]
Julius Fedorovicius
In Google Tag Manager Tips