Google Tag Gateway: What is it, and How to Configure it

You’ve probably heard about the growing concerns about how increasing privacy restrictions and blockers make it harder to collect accurate analytics data. Google has given us the tools to deal with this, like server-side tagging and Google Tag Gateway. In this article, we’ll explore Google Tag Gateway: what it is, how it works, and the […]
Julius Fedorovicius
In Google Analytics Tips

Track Content Engagement using Google Analytics 4 Funnels

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers There are several ways to measure content performance using Google Analytics, including utilizing Google Analytics (GA4) funnels for business and marketing insights. In this guide, I’ll walk you through a straightforward method to use funnels in Google Analytics to […]
Jude Nwachukwu
In Google Analytics Tips

Microsoft Conversion Tag Still Running? Here’s the fix

You configure the Conversion Tag for Microsoft Ads, you think it should be firing correctly, but Google Tag Manager preview mode shows it’s “Still running”. Frustrating, I know. I’ve been there. This usually happens due to a subtle misunderstanding of how the Microsoft Advertising UET tag template works. In this post, I’ll walk you through […]
Julius Fedorovicius
In Google Analytics Tips

How to Exclude a Country from Google Analytics 4 (6 ways)

This tutorial will show you multiple ways to exclude a country from Google Analytics 4 reports. Why? Maybe you want to exclude countries where you don’t have any marketing campaigns or business operations to reduce the amount of data being processed. Whatever your reasons, if excluding countries is what you’re interested in, this is the […]
Julius Fedorovicius
In Google Analytics Tips

How to check if Google Analytics 4 is working?

Updated: May 8th, 2025 After you have installed GA4, you want to be sure that you did everything correctly and that the data is being collected. In this blog post, I’ll walk you through several steps you must complete. Otherwise, you will find out (say, after a week) that you were collecting incorrect data (or […]
Julius Fedorovicius
In Google Analytics Tips

Custom Channel Groups in Google Analytics 4

Updated: May 8th, 2025 A useful dimension included in Google Analytics 4 is the default channel group. Using predefined rules determined by Google, traffic sources are categorized into groups called channel groups, allowing for a simpler view of how users are accessing your site. However, you cannot edit the default channel group. If a traffic source […]
Julius Fedorovicius
In Google Analytics Tips

Default channel group in Google Analytics 4

Updated: May 7th, 2025 Google Analytics 4 provides a lot of information about user’s actions on your site, but sometimes it can be overwhelming looking at so many rows of data. The default channel group in Google Analytics 4 follows a set of predefined rules created by Google. These rules can include combinations of different […]
Julius Fedorovicius
In Google Analytics Tips

How to Customize Reports in Google Analytics 4

Google Analytics 4 has far fewer built-in reports than its predecessor (Universal Analytics). However, you can customize and adapt the reports according to your needs. The customization process is not perfect (I will talk about that, too), but it can still cover many use cases. In this tutorial, I will show you how to customize […]
Julius Fedorovicius
In Google Analytics Tips