A Guide to Google Analytics Client ID

Updated: October 20th, 2025 If you have landed on this blog post and want to learn about this topic, congratulations. This indicates that you want to go beyond the beginner level. It’s time to go under the hood and understand how Google Analytics generates and uses client IDs. The Google Analytics client ID is a […]
Julius Fedorovicius
In Google Analytics Tips

Track Key Events with Google Analytics 4 (GA4 Conversions)

Updated: October 17th, 2025 In my previous Google Analytics 4 tutorials, I shared how to install GA4 and how to track events with Google Tag Manager. Now, the time has come to learn how to track key events with Google Analytics 4. If you’re sitting there thinking, what in the world is a “key event”? […]
Julius Fedorovicius
In Google Analytics Tips

Scroll tracking with Google Analytics 4 (GA4 Scroll Depth Tracking)

Updated: October 17th, 2025 Compared to previous versions, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if […]
Julius Fedorovicius
In Google Analytics Tips

Conversion rate in Google Analytics 4

Updated: October 17th, 2025 Important: Conversion rate has been renamed to Key event rate. You can learn more about it here. ===== When Google Analytics 4 was introduced, it was missing one very important metric many people relied on in GA3, conversion rate (CR). Even though we could see the total number of conversions, that was not […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager vs Google Analytics explained

Updated: October 16th, 2025 When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea that tag management was a thing, so naturally, I found myself questioning what Google Tag Manager is. What’s the difference between Google Analytics events and GTM events? And nowadays, I still notice […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Track File Downloads with Google Analytics 4 (including PDF)

Updated: October 16th, 2025 If you’re running a website where people can click and open/download files (like PDF or Excel Spreadsheets), you would probably want to know which links are clicked the most and whether your visitors/users care about those resources. Maybe that document you spent countless hours on last year was clicked just 10 […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to DebugView in Google Analytics 4

Updated: October 15th, 2025 Never trust your gut when implementing something in Google Analytics (or any other platform). Always verify that the data was received by the platform and displayed in reports as you expect it. Luckily, GA4 has a neat feature called DebugView. DebugView in Google Analytics 4 allows you to monitor incoming events […]
Julius Fedorovicius
In Google Analytics Tips

Subdomain Tracking with Google Analytics 4

Updated: October 15th, 2025 If you are working with a business that operates on multiple subdomains (e.g., blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. In Google Analytics 4, subdomain tracking works automatically right out of the box. As long as you use […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips