How to convince someone to start using Google Tag Manager?

Here’s a situation: you’ve read several articles introducing Google Tag Manager and how can it help you improve marketing and analytics processes by bringing control back to the hands of marketers/analysts. So you decide to introduce it to your company/client. However, you face resistance. For example, a lead developer of your company says that Google […]
Julius Fedorovicius
In Google Tag Manager Tips

Use GA Standard Ecommerce Data in Facebook Pixel with GTM

In 2019, Simo Ahava has posted a guide on how to reuse the Google Analytics Enhanced Ecommerce data in Facebook Pixel. While Enhanced Ecommerce is definitely a recommended solution to track sales with GA, there are still quite many projects that use its primitive predecessor, Standard Ecommerce. In case you did not know, Standard Ecommerce […]
Julius Fedorovicius
In Google Tag Manager Tips

Extract a Price from a Page with Google Tag Manager

While DOM scraping is not recommended (because it’s quite fragile) in web tracking, sometimes you just have no other choice. Asking a developer to push a certain data point to the Data Layer is always the best practice but in some projects, you have just two options: try to fetch a certain value from the page […]
Julius Fedorovicius
In Google Tag Manager Tips

10 Most Common Enhanced Ecommerce Mistakes (Implemented via GTM)

Updated: June 7th, 2020. Enhanced Ecommerce (EE) is probably the most powerful web tracking feature in the Google Analytics toolset (I intentionally added the word “probably” so that I would more or less right #thanksCarlsberg). It allows you to track not only the final goal (purchase or something similar) but also the entire funnel (starting from […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Set Up Ecommerce Tracking with Google Tag Manager: Full Guide

Updated: May 13th, 2020. While Google Analytics offers a lot of tracking functionality out of the box (pageviews, sessions, traffic sources, etc.), the real magic begins after implementing custom features, like events or ecommerce tracking. Only then you’ll start seeing what really matters, conversions, and/or revenue. By tracking important interactions, you’ll be able to combine […]
Julius Fedorovicius
In Google Tag Manager Tips

How to track WIX website with Google Tag Manager

Updated: March 29th, 2020. WIX is one of the most popular website builders that positions itself as “easy to use” and “allows to build gorgeous websites”). Even though such builders take away a lot of flexibility from you (especially when it comes to SEO-or-GTM-related modifications), their popularity is still solid. When the owners of such websites start […]
Julius Fedorovicius
In Google Tag Manager Tips