Google Tag Manager Custom Event Trigger Explained

Updated: October 20th, 2025 The Custom Event trigger in Google Tag Manager might sound boring, but it is a concept you cannot ignore because of its wide application. Without it, you wouldn’t be able to track clicks, AJAX form submissions, etc. More than 80% of Google Tag Manager Recipes require custom events. So what is […]
Julius Fedorovicius
In Google Tag Manager Tips

Complete Google Tag Manager Data Layer Tutorial

Updated: October 17th, 2025 Data Layer is one of the main Google Tag Manager concepts, which ensures maximum flexibility, portability, and ease of implementation. Without it, there would be no variables or triggers in GTM, no tags would be fired. It keeps your tag management running properly and is the key to unlocking Google Tag […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Gravity Forms With Google Tag Manager and GA4

Updated: October 17th, 2025 Gravity Forms is a customizable WordPress plugin that enables you to add simple or complex forms to your website, blog, or whatever you’re running on WP. However, just like any important interaction, tracking form submissions is necessary to understand visitors’ behavior better. In this blog post, I’ll show you how to […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

A Guide To Google Tag Manager Preview Mode

Updated: October 16th, 2025 Why doesn’t my tag fire? What data can I send to Google Analytics? Why didn’t this trigger work? When it comes to Google Tag Manager, we sometimes run into trouble that requires further investigation of what’s going on. Debugging is one of the most important yet commonly overlooked steps in the GTM process. It ensures […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager vs Google Analytics explained

Updated: October 16th, 2025 When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time, I had no idea that tag management was a thing, so naturally, I found myself questioning what Google Tag Manager is. What’s the difference between Google Analytics events and GTM events? And nowadays, I still notice […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to check if Google Tag Manager is Working?

Updated: October 15th, 2025 Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. However, the purpose of this blog post is not to convince you to start using it (I have another one that explains all GTM benefits). Today, I assume you have already decided to give Tag Manager […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Tutorial for Beginners

Updated: October 15th, 2025.  Google Tag Manager is an amazing tool. Need to add a particular tracking pixel to a website? Not a problem! Want to track submissions of a newly created form? Consider it done—all thanks to GTM. Google Tag Manager is a free tool that allows you to manage and deploy marketing and analytics […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Subdomain Tracking with Google Analytics 4

Updated: October 15th, 2025 If you are working with a business that operates on multiple subdomains (e.g., blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. In Google Analytics 4, subdomain tracking works automatically right out of the box. As long as you use […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips