What is Google Data Manager?

For years, if you wanted to send your data into Google Ads, you had a bunch of ways to do it. Customer Match over here, offline conversion import over there, enhanced conversions somewhere else again. Each one with its own setup, its own format, and its own little headaches. And what happened in practice? Most […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Segments: The Guide

Updated: July 21st, 2026 Segments are a great way to slice and dice your data to get better insights. Instead of looking at aggregated numbers (like total users or all conversions (key events)), you should drill down into your reports to find patterns and identify the most valuable users. In this blog post, I will explain Google […]
Julius Fedorovicius
In Google Analytics Tips

How to create and manage workspaces in Google Tag Manager?

If you are trying to organize workspaces in Google Tag Manager and recently (in 2026) logged into your account to spin up a new project, you might have noticed something strange. The workspace picker on the left sidebar is completely missing. Don’t panic, your container isn’t broken, and your workspaces haven’t vanished into thin air. […]
Julius Fedorovicius
In Google Tag Manager Tips

A Guide to UTM Parameters in Google Analytics 4

Updated: June 9th, 2026 UTM parameters are short text codes you add to a URL to track the performance of marketing campaigns in Google Analytics 4. By tagging your links with parameters for source, medium, and campaign, you can accurately measure which emails, social media posts, or ads are most effective at driving traffic and […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Acquisition Reports in Google Analytics 4

Updated: June 9th, 2026 One of the most common use cases of Google Analytics is to view where your visitors are coming from. Even though Google Analytics 4 can show this data, some parts of the interface might be confusing compared to the previous version, Universal Analytics. That’s why I decided to publish this blog […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Server-Side Tagging with Stape

Updated: April 20th, 2026 If you’re looking to get more accurate data from your website, setting up server-side tagging with Google Tag Manager is a great place to start. In this article, we’ll walk you through configuring Google Tag Manager server-side tagging with Stape, focusing on sending Google Analytics tags through the server. We’ll also […]
Julius Fedorovicius
In Google Tag Manager Tips

Facebook Conversions API for Shopify with Google Tag Manager

Setting up the Facebook Conversions API for your Shopify store can be a bit complicated, but it’s worth it since it’s one of the most effective ways to make sure your ad tracking remains accurate. In this guide, you will learn how to move beyond basic browser-side tracking to a more reliable server-side approach. Table […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Calendly with Google Tag Manager and GA4

Updated: March 13th, 2026 If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments, and you would like to see that data in your analytics (e.g., Google Analytics 4). If my guess was correct, you have come to the right […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Gateway: What is it, and How to Configure it

Updated: March 4th, 2026 You’ve probably heard about the growing concerns about how increasing privacy restrictions and blockers make it harder to collect accurate analytics data. Google has given us the tools to deal with this, like server-side tagging and Google Tag Gateway. In this article, we’ll explore Google Tag Gateway: what it is, how […]
Julius Fedorovicius
In Google Analytics Tips