Google Analytics dashboards. A step-by-step guide.

Sometimes, you just want to open Google Analytics 4 and check a few numbers. How many sessions did the website get? How many leads did it generate? Standard reports and explorations can answer those questions, but switching between reports isn’t very convenient when you want the same overview every time. In a nutshell, Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips

Unassigned in Google Analytics 4 (and how to fix it)

Updated: September 18th, 2026 You open the Traffic Acquisition reports in Google Analytics 4 and see a mysterious Unassigned. In Google Analytics 4, “Unassigned” is the default channel group for traffic that GA4 cannot categorize into any of its other predefined channels, like “Organic Search” or “Paid Social.” This often happens when the source, medium, or […]
Julius Fedorovicius
In Google Analytics Tips

Track Key Events with Google Analytics 4 (GA4 Conversions)

Updated: September 17th, 2026 In my previous Google Analytics 4 tutorials, I shared how to install GA4 and how to track events with Google Tag Manager. Now, the time has come to learn how to track key events with Google Analytics 4. If you’re sitting there thinking, what in the world is a “key event”? […]
Julius Fedorovicius
In Google Analytics Tips

How to check if Google Tag Manager is Working?

Updated: September 15th, 2026 Google Tag Manager. The thing that makes the lives of marketers and web analysts easier. However, the purpose of this blog post is not to convince you to start using it (I have another one that explains all GTM benefits). Today, I assume you have already decided to give Tag Manager […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Exclude Internal Traffic in Google Analytics 4

Updated: September 11th, 2026 When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes an even larger problem when working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal […]
Julius Fedorovicius
In Google Analytics Tips

Click Element Variable in Google Tag Manager

Updated: September 10th, 2026 Google Tag Manager offers a whole bunch of variables that are at your disposal, built-in and user-defined ones. While I have posted many blog posts about user-defined variables (and I mean many, many, many, many…), this time, I’d like to spotlight the unsung hero of built-in variables, Click Element. To keep […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Track Events with Google Analytics 4 and Google Tag Manager

Updated: September 9th, 2026 When Google Analytics 4 was introduced, it was announced as an event-based analytics tool where everything is an event (from pageview to purchase). There are so many things to know about all of this that eventually, everything materialized into a blog post and a video tutorial. Today, I will show how […]
Julius Fedorovicius
In Google Analytics Tips

How to Track Custom Events with Google Analytics 4

Updated: August 26th, 2026 Google Analytics 4 has a steep learning curve. In one of my previous blog posts, I explained how GA4 event tracking works in general. But if you understand the basics of Google Analytics 4 and want to dive deeper into custom event tracking, you’ve come to the right place. A custom […]
Julius Fedorovicius
In Google Analytics Tips