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Fire Once per Page vs Once per Event vs Unlimited in Google Tag Manager

Updated: January 30th, 2025 You will see many options if you open any tag in Google Tag Manager and click Advanced Settings. One of them is the Tag Firing Options drop-down. Thanks to this field, you can configure how many times your tag will fire: Once per Event, Once per Page, and Unlimited. While some […]
Julius Fedorovicius
In Google Tag Manager Tips

Prevent Duplicate Form Submissions with Google Tag Manager

With Google Tag Manager, you can track various user interactions, including form submissions, and send this data to Google Analytics 4 or another analytics platform for deeper insights. But what happens when a user submits the same form multiple times or repeatedly refreshes the “Thank You” page? These duplicate submissions can skew your data! In […]
Julius Fedorovicius
In Google Tag Manager Tips

Track LinkedIn Conversions with Google Tag Manager

Just like Facebook and Twitter, LinkedIn also offers an advertising pixel and conversion tracking. Regarding functionality, Facebook is way above its competition (and available resources). However, if you’re still looking forward to using LinkedIn ads and measuring their impact, this guide should give all the needed answers because I’ll teach you how to track LinkedIn […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Affiliate Links with Google Tag Manager

If you run a blog, you probably want to monetize it, right? In order to do that, you might have to place special links in articles that redirect prospects to various landing pages. If visitors purchase anything there, you get a commission. Naturally, you wish to track how your readers interact with your content and, […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Click Element “contains” not working in Google Tag Manager

Have you ever set up a trigger using the Click element and Google Tag Manager, tested your tag, and found that it wasn’t working? You double-check that you’ve followed all the right logic, but it’s still giving you issues! Clearly, this must be a bug in GTM, right? Well, before you drive yourself crazy, let […]
Julius Fedorovicius
In Google Tag Manager Tips

Massive List of 60+ Custom JavaScript Snippets for Google Tag Manager

Updated: September 9th, 2024 In 2016, when this blog saw the daylight, my vision was (and still is) to make Analytics Mania No.1 place to find Google Tag Manager resources. Yes, I know it’s next to impossible to surpass Simo’s blog, but hey, let me dream big 🙂 As a result, the library of GTM recipes […]
Julius Fedorovicius
In Google Tag Manager Tips Resources

Track Affiliate Sales with Google Tag Manager and Google Analytics 4

Updated: August 5th, 2024 In one of my previous blog posts, I shared how to track affiliate link clicks with Google Tag Manager, which is helpful if you use affiliate links to promote a product on an external site and want to track all outbound affiliate link clicks from your site to that site. But […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Get More Data About a User with JavaScript Variable

In one of my previous blog posts, I’ve explained what is JavaScript variable in Google Tag Manager and how to use it. This time, I thought I’d give you more examples of where you can apply it. Currently, my courses are hosted on Teachable. I decided that I didn’t want to spend my time building and […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Many Forms with One Thank You Page with Google Tag Manager

Updated: March 6th, 2024 Here’s a situation: you want to track form submissions on a website. There are multiple forms, and they all redirect the visitor to the same “Thank you” page. The built-in Form Submission trigger in GTM is not working; thus, you could try implementing the Thank you page tracking method. But how […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Twitter Conversion Tracking with Google Tag Manager

Updated: March 5th, 2024 If you’re already using Twitter (X) as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, X conversion tracking, etc. However, everything takes time to implement – you send an email with the requirements to the developer on what should be tracked, and […]
Julius Fedorovicius
In Google Tag Manager Tips
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Hi, I'm Julius Fedorovicius and I'm here to help you learn Google Tag Manager and Google Analytics. Join thousands of other digital marketers and digital analysts in this exciting journey. Read more
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