Click Element “contains” not working in Google Tag Manager

Have you ever set up a trigger using the Click element and Google Tag Manager, tested your tag, and found that it wasn’t working? You double-check that you’ve followed all the right logic, but it’s still giving you issues! Clearly, this must be a bug in GTM, right? Well, before you drive yourself crazy, let […]
Julius Fedorovicius
In Google Tag Manager Tips

Get More Data About a User with JavaScript Variable

In one of my previous blog posts, I’ve explained what is JavaScript variable in Google Tag Manager and how to use it. This time, I thought I’d give you more examples of where you can apply it. Currently, my courses are hosted on Teachable. I decided that I didn’t want to spend my time building and […]
Julius Fedorovicius
In Google Tag Manager Tips

Twitter Conversion Tracking with Google Tag Manager

Updated: March 5th, 2024 If you’re already using Twitter (X) as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, X conversion tracking, etc. However, everything takes time to implement – you send an email with the requirements to the developer on what should be tracked, and […]
Julius Fedorovicius
In Google Tag Manager Tips

28 Google Tag Manager Debugging and Testing Tips

Updated: March 1st, 2024 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see whether the tag successfully fired is just the tip of the iceberg. You need to follow many more things/techniques to ensure that everything is working correctly (or just to find the reason that […]
Julius Fedorovicius
In Google Tag Manager Tips

Track element visibility based on text with Google Tag Manager

Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution several weeks later), I’m […]
Julius Fedorovicius
In Google Tag Manager Tips

7 Must-have Google Tag Manager Custom Variables

In this blog post, I’ll show you my top 7 must-have Google Tag Manager custom variables that I use in the majority of my GTM containers. Please note that some screenshots show an older version of the Google Tag Manager preview mode, but the general principles are still relevant. #1. Page Title To be honest, […]
Julius Fedorovicius
In Google Tag Manager Tips