Announcing: Analytics Mania YouTube Channel

I’ll be quick. Since the very beginning of Analytics Mania, all of my content (except the courses) was text + images. Some people like this format but others prefer videos. So this got me thinking – maybe it’s time to try something new? Eventually, this became a decision to start a YouTube channel. Both mediums […]
Julius Fedorovicius
In Uncategorized

Extract a Price from a Page with Google Tag Manager

While DOM scraping is not recommended (because it’s quite fragile) in web tracking, sometimes you just have no other choice. Asking a developer to push a certain data point to the Data Layer is always the best practice but in some projects, you have just two options: try to fetch a certain value from the page […]
Julius Fedorovicius
In Google Tag Manager Tips

10 Most Common Enhanced Ecommerce Mistakes (Implemented via GTM)

Updated: June 7th, 2020. Enhanced Ecommerce (EE) is probably the most powerful web tracking feature in the Google Analytics toolset (I intentionally added the word “probably” so that I would more or less right #thanksCarlsberg). It allows you to track not only the final goal (purchase or something similar) but also the entire funnel (starting from […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Set Up Ecommerce Tracking with Google Tag Manager: Full Guide

Updated: May 13th, 2020. While Google Analytics offers a lot of tracking functionality out of the box (pageviews, sessions, traffic sources, etc.), the real magic begins after implementing custom features, like events or ecommerce tracking. Only then you’ll start seeing what really matters, conversions, and/or revenue. By tracking important interactions, you’ll be able to combine […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics Goals Not Working? Here’s How to Fix That

Updated: April 22nd, 2020 In today’s blog post, I will not rant about how important goals are in Google Analytics and that every GA setup MUST use them. If you landed on this blog post, chances are that you are already trying to implement them. Kudos for that! In Universal Analytics, sometimes goals are not […]
Julius Fedorovicius
In Google Analytics Tips

How to track WIX website with Google Tag Manager

Updated: March 29th, 2020. WIX is one of the most popular website builders that positions itself as “easy to use” and “allows to build gorgeous websites”). Even though such builders take away a lot of flexibility from you (especially when it comes to SEO-or-GTM-related modifications), their popularity is still solid. When the owners of such websites start […]
Julius Fedorovicius
In Google Tag Manager Tips