Google Ads Conversion Tracking Not Working? Here’s how to fix it

Updated: November 20th, 2025 Google Ads conversion tracking. The cornerstone of measuring your advertising success, yet sometimes very slippery. If you’re pulling your hair out because Google Ads keeps showing zero conversions, don’t worry; you’re not alone. There are many places where things could have gone wrong. If you googled something like “Google Ads conversion […]
Julius Fedorovicius
In Google Ads tips

Exclude URL Query Parameters in Google Analytics 4

Updated: November 20th, 2025 In Universal Analytics (GA3), a feature called “Exclude URL query parameters” allowed you to remove unwanted parameters from the URLs and have cleaner reports. When I wrote this blog post, this feature was not available by default in Google Analytics 4 (there’s data redaction, but it’s not a complete replacement for […]
Julius Fedorovicius
In Google Analytics Tips

Google Tag Manager Video Tracking Guide: Beyond Youtube

Updated: November 20th, 2025 Tracking pageviews is far from enough to understand what website visitors are doing on your site. You should also consider other interactions, such as clicks, views of particular elements, video interactions, etc. In today’s landscape of video players, the most popular embedded video player is Youtube (I have no stats to […]
Julius Fedorovicius
In Google Tag Manager Tips

99 Things You Can Do with Google Tag Manager

Updated: November 13th, 2025 Ah… Good old clickbait. Add a huge number to the title of the popular topic, and you’re good to go. Oh, I almost forgot to mention that #54 will shock you, and you won’t believe what is in the #72! Just kidding. All the entries on the list are definitely worth checking […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Preview Mode Not Working? 26 Ways To Fix It.

Updated: October 30th, 2025 Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there at least once. You click the ‘Preview’ button, but the debug panel doesn’t work on your site, shows ‘Not Connected’, or maybe it connects but doesn’t update when you navigate pages. It’s a common headache! Usually, the […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics 4 Events Not Showing Up in Reports?

Updated: October 30th, 2025 Here’s a situation. You have implemented event tracking with Google Analytics 4, but cannot see those events in reports. Or maybe you see the events, but some parameters/dimensions are missing? If this sounds familiar, you’ve come to the right place. In this blog post, I will explain why Google Analytics 4 […]
Julius Fedorovicius
In Google Analytics Tips

Duplicate Events in Google Analytics 4 and How to Fix them

Updated: October 30th, 2025 Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes, the reasons for this are quite obvious, but in other cases, they were a bit trickier than I initially anticipated. If you’re seeing events fire twice (or more!) in your GA4 […]
Julius Fedorovicius
In Google Analytics Tips