Duplicate Events in Google Analytics 4 and How to Fix them

Updated: October 30th, 2025 Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes, the reasons for this are quite obvious, but in other cases, they were a bit trickier than I initially anticipated. If you’re seeing events fire twice (or more!) in your GA4 […]
Julius Fedorovicius
In Google Analytics Tips

DebugView in Google Analytics 4 not working? Here are 18 solutions.

Updated: October 28th, 2025 DebugView is a great feature in Google Analytics 4 and is a solid improvement compared to GA3 (Universal Analytics). It allows you to debug incoming data at a very granular level. However, sometimes it just does not work. And that’s probably the exact reason why you are on this page. By saying […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics Real-time Reports Not Working? Here’s How To Fix It

Updated: October 28th, 2025  Here’s a situation. You have just set up Google Analytics tracking, opened GA Real-time reports, and nothing. You don’t see anything. No page views, no events, nothing. Sounds familiar? Relax. You’re not alone. To save you (and others) some time, I’ve compiled a list of the most common mistakes in why Google Analytics […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

How to Track QR Codes with Google Analytics 4

Updated: October 23rd, 2025 If your business runs printed or billboard ads, you can still measure their impact on your website traffic. That can be done with the help of QR codes. Someone sees your ad, scans its QR code, and is redirected to your website/landing page. Here, Google Analytics 4 joins the game and […]
Julius Fedorovicius
In Google Analytics Tips

Google Analytics 4 Tutorial for Beginners

Updated: October 23rd, 2025 Compared to the previous versions, GA4 is a completely revamped platform. New interface, new tag template in Google Tag Manager, new data model, new steps to configure, etc. This raises many questions: where to get started? What should be the optimal setup? If you are unsure how to get started, you’ve […]
Julius Fedorovicius
In Google Analytics Tips

How to Find Search Terms in Google Analytics 4?

Updated: October 22nd, 2025 If your website has a site search feature, you probably want to know what people are looking for. That’s where Google Analytics can help. While Google Analytics 4 tracks site search automatically via Enhanced Measurement, finding the actual search terms isn’t always straightforward. The data might seem hidden in standard reports […]
Julius Fedorovicius
In Google Analytics Tips

A Guide to Custom Dimensions in Google Analytics 4

Updated: October 22nd, 2025 Google Analytics (or any other similar tool) won’t help you much if you use it just “out of the box”. I’m talking about the classic “just add one line of JavaScript to your site and start tracking”. If you want to benefit from a platform, you have to customize your data […]
Julius Fedorovicius
In Google Analytics Tips