Enhancing GA4 Without Extra Tagging: Leverage Server-Side GTM, BigQuery and Google Cloud for Improved Data Quality

This article was written by Doug Hall, who was kind to share his expertise with Analytics Mania’s readers. This is a really cool concept showcasing the power of Google Cloud Platform in digital analytics. Google’s Privacy Sandbox is rolling out, third party cookies are in decline, first party cookies are coming under even more close […]
Doug Hall
In Google Analytics Tips Google Tag Manager Tips

Twitter Conversion Tracking with Google Tag Manager

Updated: March 5th, 2024 If you’re already using Twitter (X) as a marketing tool, you want to measure the results, right? You have multiple options here – remarketing, X conversion tracking, etc. However, everything takes time to implement – you send an email with the requirements to the developer on what should be tracked, and […]
Julius Fedorovicius
In Google Tag Manager Tips

28 Google Tag Manager Debugging and Testing Tips

Updated: March 1st, 2024 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see whether the tag successfully fired is just the tip of the iceberg. You need to follow many more things/techniques to ensure that everything is working correctly (or just to find the reason that […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Install Google Tag Manager on WIX website

Updated: March 1st, 2024 In the past, I noticed threads on forums, Reddit, and elsewhere where people were trying to find the answer: how to install Google Tag Manager on WIX. No luck. Even though WIX supported Custom HTML widgets, they did not work with the GTM code inside. Luckily, those dark times are over […]
Julius Fedorovicius
In Google Tag Manager Tips

Track element visibility based on text with Google Tag Manager

Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution several weeks later), I’m […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Install Google Analytics 4 on Wix

If you have a website powered by Wix and haven’t been able to get the user engagement data you are interested in, then you’re in luck! A built-in integration between Wix and Google Analytics 4 gives you a better view of user behavior. This approach doesn’t require developer work, so it’s a quick way to […]
Julius Fedorovicius
In Google Analytics Tips