A Guide to DebugView in Google Analytics 4

Updated: October 15th, 2025 Never trust your gut when implementing something in Google Analytics (or any other platform). Always verify that the data was received by the platform and displayed in reports as you expect it. Luckily, GA4 has a neat feature called DebugView. DebugView in Google Analytics 4 allows you to monitor incoming events […]
Julius Fedorovicius
In Google Analytics Tips

Subdomain Tracking with Google Analytics 4

Updated: October 15th, 2025 If you are working with a business that operates on multiple subdomains (e.g., blog.business.com, support.business.com, www.business.com, etc.), you will most likely want to track website visitors with Google Analytics 4 across all these websites. In Google Analytics 4, subdomain tracking works automatically right out of the box. As long as you use […]
Julius Fedorovicius
In Google Analytics Tips Google Tag Manager Tips

Cross-domain tracking in Google Analytics 4

Updated: October 14th, 2025 If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g., in gtag.js) or in GTM (GA tags). Because of that, many marketers and web analysts were confused about what to do and where. Luckily, in Google Analytics 4, […]
Julius Fedorovicius
In Google Analytics Tips

Track Calendly with Google Tag Manager and GA4

Updated: October 14th, 2025 If you landed on this page, you (most likely) have embedded a Calendly calendar on your website. People land on your website, they can schedule appointments, and you would like to see that data in your analytics (e.g., Google Analytics 4). If my guess was correct, you have come to the right […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Tag Manager Data Layer Explained

Updated: October 14th, 2025 The Data layer is one of the key concepts in the world of Google Tag Manager. When you fully utilize the Data Layer,  it is the fastest way to level up your data collection across web properties (in fact, a broken data layer = severely crippled GTM). At first, the Google […]
Julius Fedorovicius
In Google Tag Manager Tips

Setting up cookie consent for Microsoft Clarity (V2)

Updated: October 13th, 2025 When you enable Microsoft Clarity on your website, it automatically sets cookies on a visitor’s browser regardless of consent, but you can configure this behavior to comply with privacy requirements. If your website receives visitors from the European Economic Area (EEA), the United Kingdom (UK), or Switzerland (CH), you’re required to […]
Julius Fedorovicius
In Google Tag Manager Tips

Track Contact Form 7 with Google Tag Manager and GA4

Updated: October 13th, 2025 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions with Google Analytics 4 and then measure the overall performance: where do those conversions come from? Which forms perform better? etc. Nowadays, one of the most popular ways to track […]
Julius Fedorovicius
In Form Tracking Google Tag Manager Tips

How to Setup and Install Google Analytics 4 (3 ways)

Updated: October 13th, 2025 If you want to measure the performance of your website, you must use some web analytics tool. Google Analytics 4 is one of them. It allows you to see the number of sessions, visitors, most popular traffic sources, etc. But to get that, first, you need to install GA4 on a […]
Julius Fedorovicius
In Google Analytics Tips