10 Most Common Enhanced Ecommerce Mistakes (Implemented via GTM)

Updated: June 7th, 2020. Enhanced Ecommerce (EE) is probably the most powerful web tracking feature in the Google Analytics toolset (I intentionally added the word “probably” so that I would more or less right #thanksCarlsberg). It allows you to track not only the final goal (purchase or something similar) but also the entire funnel (starting from […]
Julius Fedorovicius
In Google Tag Manager Tips

How to Set Up Ecommerce Tracking with Google Tag Manager: Full Guide

Updated: May 13th, 2020. While Google Analytics offers a lot of tracking functionality out of the box (pageviews, sessions, traffic sources, etc.), the real magic begins after implementing custom features, like events or ecommerce tracking. Only then you’ll start seeing what really matters, conversions, and/or revenue. By tracking important interactions, you’ll be able to combine […]
Julius Fedorovicius
In Google Tag Manager Tips

Google Analytics Goals Not Working? Here’s How to Fix That

Updated: April 22nd, 2020 In today’s blog post, I will not rant about how important goals are in Google Analytics and that every GA setup MUST use them. If you landed on this blog post, chances are that you are already trying to implement them. Kudos for that! In Universal Analytics, sometimes goals are not […]
Julius Fedorovicius
In Google Analytics Tips

Track Accordion Clicks with Google Tag Manager

Accordions might be useful when you want to present content in a more structured way. Usually, website owners use them for sections like FAQ (frequently asked questions) where people can just quickly skim the list of questions and if they find something useful, they click it to see the answer. In today’s blog post, I’ll […]
Julius Fedorovicius
In Google Tag Manager Tips

Hotjar and Google Tag Manager: The Guide

Updated: December 29th, 2019. If you’re interested in tracking website visitors and seeing that data as heat maps, then Hotjar is the right tool for you. In fact, the tool doesn’t only allow you to create heat maps but also lets you view things as scroll depth, create funnels, and ask your visitor questions, and more. […]
Julius Fedorovicius
In Google Tag Manager Tips