Enrich Form Submission Data with Google Tag Manager

Let’s say that you have a landing page with a signup form. All submissions are stored in the Customer Relationship Management system (CRM). This campaign has been running for a week, and you want to know who filled in the form and what information did they enter. But what about some additional data, e.g. where did […]

Julius Fedorovicius

In Form Tracking Google Tag Manager Tips

7 Must-have Google Tag Manager Custom Variables

In this blog post, I’ll show you my top 7 must-have Google Tag Manager custom variables that I use in the majority of my GTM containers. Please note that some screenshots show an older version of the Google Tag Manager preview mode, but the general principles are still relevant. #1. Page Title To be honest, […]

Julius Fedorovicius

In Google Tag Manager Tips

Track Paperform Form Submissions with Google Analytics 4

This article was written by Jude Nwachukwu, who was kind to share his tips with Analytics Mania’s readers If your website’s forms are built with Paperform and you aim to track these form submissions as conversion events in Google Analytics, this article guides you on achieving that goal. It also elaborates on how to measure multi-step […]

Jude Nwachukwu

In Google Analytics Tips Google Tag Manager Recipes Google Tag Manager Tips

OR Condition in Google Tag Manager Triggers: 3 options

In Google Tag Manager, you can manage your tags and define the conditions when the tags must fire. However, if you have multiple firing conditions and you want to fire the tag on ANY of them, there are some things to keep in mind. In other words, I will show you how to configure triggers […]

Julius Fedorovicius

In Google Tag Manager Tips

Microsoft Ads conversion tracking with Google Tag Manager (Bing Ads)

Updated: January 15th, 2024 Microsoft ads (a.k.a. Bing Ads) are Microsoft’s equivalent to Google Ads, allowing you to run promo campaigns, promote your business, and drive traffic to your site. But if you want to benefit from it, you must track conversions. Or else, how will you know which ads/campaigns/keywords perform better? Even though I […]

Julius Fedorovicius

In Google Tag Manager Tips

How to Pause JavaScript and Inspect an Element that Quickly Disappears

A reader of mine, Gabriel, posted a question: I’ve implemented successfully a lot of form tracking through element visibility trigger. However, I’m struggling with one website. They don’t have a permanent element that is visible after submitting the contact form. Just a 2 second pop-up appears at the top of the page, then it disappears. […]

Julius Fedorovicius

In Google Tag Manager Tips

Google Tag Manager in footer. How bad is it?

I recently received this question from one of the readers who is just starting with GTM and faced some real-life limitations. Google Tag Manager official recommendation states that to install it, you need to place the <script> code somewhere in the website’s <head>, and the <noscript> part should be added immediately after the opening <body> tag. But […]

Julius Fedorovicius

In Google Tag Manager Tips

Undefined Variable in Google Tag Manager

Updated: January 3rd, 2024 In this quick guide, I’ll shed some light on an Undefined variable in Google Tag Manager and where you can use it. First of all, you can find this variable among other User-defined variables in your GTM container: It is simple to configure. It has no settings at all 🙂 (if we […]

Julius Fedorovicius

In Google Tag Manager Tips

5 Advanced Google Tag Manager tips

Updated: January 3rd, 2024 If you are already considering yourself an intermediate or maybe even advanced Google Tag Manager user, you are probably looking for new ways to improve your GTM skills to be able to solve more complex challenges. That’s where things like JavaScript, Document Object Model (DOM), and similar topics become more important. […]

Julius Fedorovicius

In Google Tag Manager Tips

Random Number in Google Tag Manager (Any Number or From Interval)

In Google Tag Manager, there is a built-in variable called Random number. As the title implies, it should return some random number, right? Well, yes. But there is more to it. In today’s blog post, I will explain how this variable works and where it is useful, and I’ll also share how to create a variable that […]

Julius Fedorovicius

In Google Tag Manager Tips

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