28 Google Tag Manager Debugging and Testing Tips

Updated: March 1st, 2024 Google Tag Manager debugging is an art of its own. Checking the Preview and Debug mode to see whether the tag successfully fired is just the tip of the iceberg. You need to follow many more things/techniques to ensure that everything is working correctly (or just to find the reason that […]
Julius Fedorovicius
In Google Tag Manager Tips

How To Install Google Tag Manager on WIX website

Updated: March 1st, 2024 In the past, I noticed threads on forums, Reddit, and elsewhere where people were trying to find the answer: how to install Google Tag Manager on WIX. No luck. Even though WIX supported Custom HTML widgets, they did not work with the GTM code inside. Luckily, those dark times are over […]
Julius Fedorovicius
In Google Tag Manager Tips

Track element visibility based on text with Google Tag Manager

Element Visibility trigger in Google Tag Manager enables you to track elements when they appear on a screen, which is really cool. Even though I still feel a teeny tiny grudge (about the situation when I published a blog post with a custom visibility listener and then Google released their much superior solution several weeks later), I’m […]
Julius Fedorovicius
In Google Tag Manager Tips

7 Must-have Google Tag Manager Custom Variables

In this blog post, I’ll show you my top 7 must-have Google Tag Manager custom variables that I use in the majority of my GTM containers. Please note that some screenshots show an older version of the Google Tag Manager preview mode, but the general principles are still relevant. #1. Page Title To be honest, […]
Julius Fedorovicius
In Google Tag Manager Tips

OR Condition in Google Tag Manager Triggers: 3 options

In Google Tag Manager, you can manage your tags and define the conditions when the tags must fire. However, if you have multiple firing conditions and you want to fire the tag on ANY of them, there are some things to keep in mind. In other words, I will show you how to configure triggers […]
Julius Fedorovicius
In Google Tag Manager Tips

Microsoft Ads conversion tracking with Google Tag Manager (Bing Ads)

Updated: January 15th, 2024 Microsoft ads (a.k.a. Bing Ads) are Microsoft’s equivalent to Google Ads, allowing you to run promo campaigns, promote your business, and drive traffic to your site. But if you want to benefit from it, you must track conversions. Or else, how will you know which ads/campaigns/keywords perform better? Even though I […]
Julius Fedorovicius
In Google Tag Manager Tips